Tuesday, June 7, 2011

TOMS "One for One" Eyewear Collection

To say that TOMS shoes are the latest thing would be an understatement.

They are one of the most sought after footwear on the market. People live to buy TOMS.

After years of providing their basic yet functional canvas shoes, TOMS has come up with a new way to help children all over the time with his notorious "One for One" campaign. Today the founder and CEO of TOMS, Blake Mycoskie, announced the new TOMS eyewear collection.

The $135 per pair sunglass line was made in Italy and comes in three basic styles: Classic 101 (like a Wayfarer), Classic 201 (a large and round model), and Classic 303 (like an aviotor). These all come in an array of colors and sport the trademark TOMS logo.

But instead of giving a pair of sunglasses for every pair sold, the money will directly help the visual health of a person in a developing country with the help of the Seva Foundation. According to Mycoskie,

"Sight is a fundamental need. The loss of sight has a dramatic impact on a person's life -- and on his or her family and community. We're so excited to help more people in need and for TOMS to give in a whole new way."

The shades are on sale now at Nordstrom.com. Take a look at this video to learn more about the TOMS journey towards vision:

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