Thursday, August 19, 2010

Levi's Curve ID

It's no mystery that when it comes to denim, I have a soft spot for Levi's. Not only did they give my first fashion internship, they also are, to me, the definition of the perfect jean.

Now they made shopping for jeans even easier. Tonight is the launch party of their new jean called "Curve ID." The idea behind this new line is that "every woman should be able to go into stores and find jeans that fit them instead of having to fit into the jeans." Basically, these jeans are meant to celebrate a woman's natural curves instead of hindering them. According to their press kit,
"We traveled the globe, talking to and measuring thousands of women, to better understand their sizes, shapes, and proportions. Our research confirmed what we’ve known all along: one size does not fit all. That’s why we developed Levi’s® Curve ID — a unique, customized fit system focusing on a woman’s shape and proportions, not her size."

The new jeans come in three custom fits: Slight, Demi, and Bold Curve. These new bootie friendly jeans are now available in stores and at

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